How To Market Your Locksmith Business

Marketing and advertising for locksmith companies is just as important as marketing for any other business. In fact, it is extremely important for customers to know the location of their closest locksmith because they often come to locksmiths with an immediate problem that needs to be solved -- lost keys, broken locks, firing an employee, etc. Fast-paced situations like these show the value of good marketing, because customers will know where to go. Here are some marketing and advertising tips to get you started!

Location, Location, Location

You’ve heard the old adage...but it rings true even in marketing. The location of your market matters. You do not want to be marketing your business in a town that is four hours away. Instead, focus on the city or geographical area in which you can quickly service. Customers will likely be searching for nearby locksmiths who can arrive and solve their problems, fast.

Happy Client Testimonials Are Powerful

In the world that we live in today, people rely heavily on customer reviews. Have an easy place on your website for customers to write reviews about your company, and be sure to feature some reviews front and center on your homepage. Also be sure to "claim" your business listing on places like Google and Yelp so that people can leave reviews of your business there, since 97% of customers start their search for a service online. 

Optimize Your Website For Search

By using keywords and popular search terms used by people looking for local locksmiths in your website copy, search engines like Google will boost your website in their search results. Claiming and optimizing your business listings as mentioned above will also make your business more likely to show up in the Google Places map on the first page of the search results. When someone visits your website, make sure your contact information and service area is clearly displayed on the main page. A click-to-call number is essential because most people looking for a locksmith are in a hurry to get their key or lock fixed.  

Social Media Marketing 

Today, almost everyone carries a smartphone, and more than 70% of people use social media - with Facebook being the most popular platform. Meet your customers where they are with social media marketing to find new leads and keep your business top-of-mind for local customers.  

Network With Local Businesses

Whether it be real estate agents, home repair businesses, or security firms, they all have access to large numbers of home and business owners. Make sure that you have personally introduced yourself and given them your business card. When their customers ask for a locksmith recommendation, instead of referencing another company or telling them to Google it, they will hand them your business card. To be respectful, also get their business cards to refer your customers to them. This will form a strong partnership between local businesses that's a win-win for everyone involved! 

Shop UHS Hardware For All Your Locksmith Wholesale Supplies

Use these tips to market your locksmith business and build your customer base. In the end, partnering with a reliable locksmith wholesale supplier ensures you can offer customers competitive pricing and set yourself apart from other locksmiths. UHS Hardware is a trusted resource for all of your wholesale locksmith supplies. Check out our website for a full suite of locksmith supplies and accessories, the latest sale items, and locksmith training classes and courses.